Influencer Rate Calculator

Our calculator uses industry-standard CPM (Cost Per Mille) rates and applies proven multipliers based on engagement and niche. While estimates provide a solid baseline, actual rates may vary based on brand budgets, campaign scope, exclusivity requirements, and your negotiation skills. Consider this your starting point for rate discussions.

Your rate is influenced by multiple factors: follower count across platforms, engagement rate (higher engagement commands premium rates), content niche (tech and finance typically pay more), average views per post, audience demographics, content quality, brand alignment, campaign deliverables, and usage rights. Our calculator accounts for the primary factors to give you a realistic estimate.

Absolutely! Exclusivity clauses (preventing you from working with competitors) typically warrant a 20-50% premium. Extended usage rights, where brands can use your content beyond the initial post, should add another 25-75% to your base rate. Always negotiate these separately from your standard posting fee.

Calculate engagement rate by adding all interactions (likes, comments, shares, saves) on a post, dividing by your total followers, then multiplying by 100. For best accuracy, average this across your last 10-20 posts. Rates of 1-3% are average, 3-5% are good, and 5%+ are excellent. Higher engagement significantly increases your value to brands.

Yes! Each platform has different engagement patterns and advertiser demand. YouTube typically commands the highest rates due to longer-form content, followed by Instagram, then TikTok. Our calculator provides platform-specific breakdowns when you enter multiple platform metrics, helping you price each channel appropriately.

Review and adjust your rates quarterly or whenever you hit major milestones (follower increases of 25%+, engagement rate improvements, or expanded services). As your audience grows and your content quality improves, your value increases. Don't be afraid to raise rates - brands expect successful influencers to charge more over time.